Team Members: Nipurn Doshi

My Contribution: Research, Rapid Prototyping, UI and UX Design

Design Methods: Interviews, Personas, User Scenarios, Usability Testing, A/B Testing



BACKGROUND

Cuiserve is a Bangalore, India based startup trying to solve the problem where restaurant owners can easily manage reservations, layout and billing and users can instantly book a table in a restaurant of their choice. This app is currently in its beta phase and is being used by 7 different restaurants in India.



MY ROLE

I have worked on this project as User Experience Designer since early days of its foundation in 2015. We are trying to make the entire dining process with loved ones simpler and effortless.


USERS




User Type 1 - Restaurant Manager

Restaurant managers in India who are tired of keeping reservation logs in books, excel sheets, old softwares and are looking for a better restaurant management system that lets them handle customers and the restaurant from the same place.




USER RESEARCH


Needfinding

This project targets to connect restaurant owners with people who are looking to have the best dining experience sitting at their favourite table/space. It was important to learn things about both sides of users. We went ahead and met 5 restaurant owners and managers who had creatively setup their restaurant spaces. We visited a number of restaurants just to learn more about their physical setups before even starting to design.


Insights






USER SCENARIOS




BRAINSTORMING

We first started with brainstorming on the managers' side of the problem. The application aims to be a one stop solution for managers so that they can stay at the top of things during peak hours and also gain analysis from the data to increase their business during slow hours.


An interesting and challenging part of this project was the concept of restaurant floor layouts. Initially, the idea was to give managers a flexible and editable layout management screen where physical changes in table arrangements can also be done on the app. A constraint here was the non-tech background of a lot of managers.








WIREFRAMES



PROTOTYPES





TABLET APP FOR MANAGERS

We designed a tablet android application to be used by managers. Managers could add/modify/remove current and future reservations, check past reservations, view data and ultimately get informative analytics.






DASHBOARD

UI for managers to view past analytics and make accurate layout decisions.









CUSTOMER APP

Then we went on to designing application for User Group 2. Going by the scenarios. this interface helps users in finding restaurants near them and also getting to know the wait time at each of the restaurants.


Here, once the location permission is taken from user, a map view of all restaurants nearby is shown. Plots with a yellow dot indicate available restaurants and the ones with a number on them, indicate a wait time.





WEB APPLICATION

Web view of the app for customers who are looking to book a table online


USABILITY TESTING

An aspect of the design process was to create a page to get feedback from customers about their dining experience.


Issue Discovery

A paper prototype was testing with 20 people from the age group 20 to 30 and a problem surfaced. If a customer wanted to give a rating of 3 on 5, he/she started by clicking on the first star and imagined to click likewise until the third star. However, as soon as the first star was clicked, the screen would auto swipe to the next question, submitting a rating of 1 on 5 instead of the desired rating.





Recommended solution

Understanding this user behavior of arriving at 3 by clicking one star at a time instead of directly hitting the third star, we introduced a call to action button "next".



A/B TESTING

Two color layouts of the UI designs were discussed among the team and a consensus was hard to arrive at. We performed A/B Testing with users on the two designs by asking them to carry out simple predefined tasks.






GRAPHIC DESIGN

Telling with icons - created icons for the app



Pizza

Combo Discount

Buffet


Bar

Piano

Door






404 ERROR PAGE

Designed a restaurant context based design to handle 404 page errors


FEATURE GRAPHIC DESIGN

Designed graphics to support Cuiserve's marketing campaign on Android Play Store