Team Members: Individual
My Contribution: Research / Usability Study / UX and UI Design / Rapid Prototyping
Design Methods: Needfinding, Personas, Usability Testing
Instagram is a social networking app made for sharing photos and videos from a smartphone.
75% users are from outside America
96% of US fashion brands use Instagram
Average user spends 21 minutes each day
A group discussion with 5 users was conducted to understand what they feel about Instagram.
An effort to enhance user experience of Instagram by focussing on improving micro-interactions.
Different people use Instagram for various purposes. The following table is a way to understand the diverse demographics.
Hi-fidelity interactive prototype