Team Members: Nipurn Doshi
My Contribution: Research / Ideation / UI Design / Rapid Prototyping
Design Methods: Brainstorming, Surveys, Wireframing, Prototyping
This app aims to create micro impacts by encouraging people to gift customized plants.
How do we encourage users to buy customized plants as gifts?
We brainstormed the different reasons why people will choose to gift a plant.
To understand this concept of gifting plants and validating our brainstorming outputs with that of real users, we decided to conduct a survey. Users were randomly selected between the age group of 20 to 50 and 80 responses were received. The highlights from the analysis can be summarized as below.
Users are open to the idea of gifting plants.
Users like to spend time in customizing gifts
Users indicated that they often shop online for gifts
Looking at the insights, we conceptualized the overall flow of the app to keep user needs as our prime focus.
Wireframes helped a great deal to outline the overall information flow in the application.
Hi-fidelity prototype - Gift a Plant